Friday, September 4, 2009

traffic : How to consult and analyze the traffic?

How to consult and analyze the traffic?
The work of the webmaster for website traffic is an activity wich it's results must be analyzed continuously. When setting up a new method, when working on key words, when adding links, ... It is essential to know the direct impact on attendance. There are several methods to get this analysis, a tool currently very interesting is Google Analytics.

Google Analytics: The implementation of the analysis Analytics is very easy to use. Simply register by creating an Analytics account to the website, then copy the code in each page where traffic is analyzed and it's done for the technical aspect.


All data on site  are then submitted daily (graphically): The number of visits, types of traffic sources, the geographical distribution of visitors, number of visits to each page of the site.  Average page views per visit, bounce rate, average time spent on site visit and the rate of new visits.

Beyond the number of visitors the site attracts daily information calculated by Analytics to determine if the website content is of interest to visitors. Indeed, one important thing to know is: The site does not determine the quality of its content.
When you talk about a particular subject, you often use words (keys) that deal with subjects "annexes" that is potentially interesting to develop. In this case, put a link or the relevant keywords to attract visitors to another page. Similarly, an interesting trick is to finish a page with an evocation of an interesting subject that the visitor can see a different page (must proceed in a way, as in a television series that always ends with action open to tempt the viewer to see the next episode).

Bounce rate : This rate is a calculation actually learned that evokes the "bounce". In terms of visitor's interest for the content of the website, this term is very negative. In practice, a significant bounce rate indicates that visitors immediately arrived on site, "bounce", ie leave the website. The answer is: The content does not interest the visitor.

Average time spent on the site per visit: This information determines the visitor's interest for text content. Even a person reading a text quickly, spend a minute to read a text of 500 words. If the visitors spent little time on a page, it means they did not read the content, or not completely: The text was not interesting(or not completed)

Rate of new visits: Logically, new visits are a contrast to "old hits. That is, the number of visitors who come for the first time the site is compared to the number of repeat visitors. Of course, the number of new visits is interesting to know if the website is well positioned. But the number of repeat visitors determine the intrest of the content.

traffic : all about registration in searsh engines :

Registration in search engines

Direct submission

This way is in the manual registration of the website to search engines.  for each engine there is a page where you enter your website URL, After this submission, and within a very variable time, the crawler engine pass on your site in order to index the pages.

Some submission pages of search engines:

Google - http://www.google.fr/addurl/
MSN - http://beta.search.msn.com/docs/submit.aspx?
Altavista - http://fr.altavista.com/addurl/default
Frenchness - http://categorie.francite.com/fr/categories.asp
Alltheweb - http://www.alltheweb.com/help/webmaster/submit_site
Yahoo - http://search.yahoo.com/info/submit.html
WhatUseek - http://www.whatuseek.com/addurl.shtml
...

Note that now, more of these pages requires entering a captcha code ( graphical code to prevent automatic submission program (you know, the code presented in Police odd shapes and colors need re-enter an area). )It is therefore  that some providers , which offer programs for multiple submissions and automated, are not very reliable !!
Submission "by link (s)"

Personally, this is the method I prefer. This is post a link to the new site from another site already existing and already referenced. This way is much more efficient in my opinion. If you have other Web sites, or if you are able to contact the webmaster of another site for them to make this request: Add a link to your new site. Just one line, even very discreet. For example: "The site is www.autre.com partner www.monsite.com new site. It's simple, fast and efficient: when the engine indexing revert the site it has already indexed, it will find and follow this new link. Your site will be indexed automatically.

This way is great, especially since it can be done several times if you have the possibility to add your link to several existing sites.
In the case of www.allptcwebsites.com, this method took only a few days before the pages initially included in the site is fully indexed (especially Google). For this method to be truly effective and fast,you need to post your link on websites that have high page rank.

Tuesday, September 1, 2009

traffic : Discussion forums

Discussion forums
What is the point of discussion forums for SEO? How do these forums  can help you promote a website? What  forums should  you choose? What can be done on a forum and what should we especially not do?


Definition: Forums

A forum is a place for discussion between users on a specific topic. It is a space in which a person can ask a question, answer questions from others or just broadcast their opinion about a specific topic .

The forums are not commercial and therefore are not spaces in which you carry advertising for your website. The primary purpose of a forum is to provide information free. At each forum, a charter of participation clearly indicates that you will not be allowed to make direct promotion of your website.

There is one solution, fully accepted and used by most Internet users wishing to make known (or make their website): Signature.

Your signature

When you "post" on a forum, insert in this forum a new message or a reply message, you must register for this forum. When registering, you will be asked to identify yourself with a username, a password, sometimes some personal information and especially: Your signature. This entry will be your profile on the forum. This profile is partly displayed in each message you post on this forum.

Of course, your signature must contain the address of your website. So this is an easy way to display your URL across multiple pages.

Benefits

There are two interests in the forums. The first is the pure SEO: The address of your website will appear on many pages there are messages that you have posted and many messages that you have answered. Search engines consider this as external links (or backlinks BL) and it will therefore participate in the popularity of your website.



What to do

First: Puttyour web site address in the signature of your profile. In a context of pure SEO, it is useless to post on forums that do not allow to display your signature.

Choose forums related to the topic of your website, if possible: More about the forum will be compared with that in your website, most members of this forum will be attracted to your website. This logic is very simple: If your website deals with gardening, you will be known on all forums about gardening.

Upload consistent messages related topics in the forum: It is unnecessary and negative to be "irrelevant."

Post interesting answers to other forum members (not just type: "Bravo for this message" or "thank you for the info).

Respect always, and completely, the charter of the forum which you participate.

What not to do

Make explicit advertising for your website in the text of your messages. This is oftenly prohibited (see forum charter) and this will cause admin to delete your messages.

Reply on subjects that you are not absolutely familiar with because it is not "constructive" to other forum members.

Being abusive or overly negative (because it is your image and the image of your website).

Make defamation in your posts

Conclusion

If you actively participate in one or several forums dealing with a subject close to your website, you will let people  know (personally) your website (and consequently to attract visitors) and harvest a large number of  external links that will greatly improve the popularity of your site.

traffic: use adwords to generate traffic

Introduction to Adwords

Google Adwords is a system of sponsored links. Above all, you need to know  that Adwords is a pay system. To promote one or more links to your website and display ads among the sponsored links from Google.

These "sponsored links"  appear in search results from Google:

- The right of the screen
- On the top of search result

These links are clearly framed and presented officially as sponsored links.

Links also appear in the display frames of "contextual ads" or "targeted ads" from Google Adsense (On Web sites Adsense publishers).

How it works?

It works in 3 steps:

1 -  When registering, you provide an address mail  with which Google will contact you. You also enter your password: If you want to connect to your AdWords management interface. Finally, you will chose the type of payment you want to use , you can register with  your credit card. In the case of payment by direct debit, a debit authorization (signed) should be sent to the services of Google Adwords. This may take a few days. In the case of payment by credit card, registration is immediate.

2 - This entry has been completed, you proceed to the second step creating an Adwords campaign and one or more ad groups. A campaign is similar to an advertising campaign. This indicates that you go start a promotion on a website or a particular area of the website. An ad group will gather one or more ads you'd like about the topic you want to promote. An announcement will include a main title (25 characters), a first line (35 characters), a second line (35 characters) and a display URL (the one that the user can read the bottom of the ad) and Destination URL click (the page that will appear if the user clicks on the ad).

3 - Now you're registered and your campaign is ready. You must now indicate in what context your ad (or ads) are displayed. This context is characterized by the keywords you associate with your campaign, or more precisely to your ad group. You must therefore establish a list of "keywords", simple or compound, on which promotion must focus. To prepare this list of keywords you can use the same principles when working on the content of your website.

For each keyword you specify, you must set an "auction" Adwords works by bidding the price of keywords. This auction is called the "Cost Per Click" or CPC. For CPC, it means: The price you are willing to pay to Google in exchange for a visitor click on your ad (the ad being displayed because the Internet was searched using the word key).

For example: If you want to communicate about a gardening website, you are sure that thousands of sites communicate using Adwords on this same subject. Given that Google will not display thousands or even hundreds of sponsored links in search results, you will be better positioned than others. This positioning is done implicitly by the level of auction. Plus you're ready to put a high price for a click, the more your ad position will be improved.

Bid too low?

If a keyword, your bid is considered by Google as "too low", the keyword will be disabled by Google. It will no longer be linked to your ad and then people who use that keyword in their research will not see your listing appear in the sponsored links.

For each keyword, so you should adjust your bid to the market. If your bid is too low, Google will offer a minimum price. This is the minimum bid indicates that this keyword is used to display your ad. Conversely, there is no "upper limit" for auction. Your only limitation will be the cost of each click, so your "Return On Investment" (ROI for "Return On Investment").

Remarks

An Adwords campaign must be controlled because it has a cost. Therefore the principle of promotion is intended primarily for commercial websites. In this context, the "cost per click" should be compared to the net margin on the sale of an article.
Similarly, the "daily budget" is a good way to control spending Adwords. If you position your daily budget up to 10 euros, whatever your bids on keywords, when this maximum is reached, your ad will no longer appear among the sponsored links. The announcement is yet again seen the next day.

Some Internet users who search on Google reluctant to click on sponsored links (some even totally refuse such links). According to the well-known adage: A surfer seeks primarily on the Internet, information or articles "free". However, by its very functioning, Google Adwords is a business principle. The visitor thinks so: "If I click on a sponsored link, they will try to sell me something."
Adwords is complementary

An AdWords campaign can accelerate the release of a web site or promote a particular item sold on a website.

But in any case this campaign can be seen as a unique tool for referencing.

traffic : popularity of a website

Popularity
What is the popularity of a website? How popularity is  calculated? What is popular and what are the consequences of a high popularity?

Definition

In terms of referencing Internet, the popularity of a website is based on the number of external links pointing to your website. The more links, the higher the popularity is . We must however consider that all external links do not have the same impact on this popularity, some are even harmful (read my article external links)

Popularity is used by search engines to determine the order of Web pages in search results. When searching, if multiple sites equally match the specified criteria, sites with high popularity will be displayed at the top of the results.

Attendance at a website (trafficking) is strongly linked to its popularity. The popularity increases traffic because the referencing and positioning of the website supports. A high attendance increases, however, not popularity. In this area, the main criterion is the number of external links.

The pagerank is specific to the Google search engine. It is often easy to confuse the popularity and pagerank. However you should know that the PageRank or PR is a Google term (and only Google). Some say the term "pagerank" comes from the name of Larry Page is one of the founders of the Google search engine.


Remarks

The pagerank is useful for positioning a website in search results on the Google engine. The rest is mostly a way for a webmaster to flatter his ego. A website with high PR is indeed gratifying for the referrer.

We start talking about high PR from 5. It seems somewhat easy to obtain 1, and only the length of a website allows a PR of 1. For 2 or 3, it must still make a small reference work. Beyond pagerank 4 is a quite respectable. This note is even a central value, because there is a chasm between 4 and 5 (and for values above 5). A PR 5 is a pride for a referrer, this proves the result of a result. Values supperiors to 5 constitute the Grail Referrals.

traffic : external links

External Links
  external links are particularly important. These are links to other web pages pointing to your website.

When indexing

External links may facilitate the indexing of website pages to search engines because they increase the possibility of passage of the crawler. Indeed, the robots continuously navigate Web sites already indexed to update their database to reflect changes or developments in the content of these websites. These robots "scan" the sites and follow the links on the pages. Plus you have external links to other Web sites, most likely you'll see your new site indexed quickly.
For referencing

External links increase the popularity of a website. Indeed, the  search engines consider a site listed on many web pages (on other sites) is "popular" .
The types of connections and the impact on SEO


- Web sites: If the address of your website is listed on another website, it is an external link very well regarded by search engines. This link will be even more important if  placed in the body of a text referring to the main topic of the page of your site shown in reference.

- Forums: Links to your website from messages posted on the forums are also highly regarded by search engines. In reality, if your site is referenced, it is popular with forum members.
- Directories: The links on directories are much less considered the types of links above. Indeed, the principle of inclusion of multiple directories is well known spiders. These external links are considered "readily available". . Indeed, some robots are familiar with this method of pseudo-referencing easier. The consequence may be as "blacklistage" Web sites that abuses such links.

- The "FarmLink": The "FarmLink" or "link farm" are Web sites without real content whose main objective is to contain links. Some directories, without interest, even considered FarmLink. Puting links to your web 
pages on such sites does not offer any interest in popularity and may even be harmful.
warning:

The external links pointing to your website are very important for popularity. These links should be as credible as possible. Indeed, search engines seem to hunt down "spammers" who bombard Internet links to their sites, sometimes without real interest, only in order to sell advertising space. The consequences can be catastrophic in terms of SEO as it can go to "blacklistage", ie eviction pure and simple foundation for indexing.

You have maximum control links pointing to your pages. So beware of unscrupulous suppliers who will sell you the links (sometimes very many) in guaranteeing a positive effect on the popularity of your website. Because the effect could be opposite to that expected. 
Conclusion: Where to begin referencing?

 if you're just starting your SEO, the easiest and simplest way to get started quickly is to submit links to some directories.
see directories list on : 
http://hubpages.com/hub/how-to-get-traffic-to-your-blog-7-ways

The only 3 ways to generate traffic

 There are hundreds of ways to bring traffic to a website, but looking more closely, we soon realize that each technique has a place in one of three categories that we discuss in this article. Each category has its own importance and plays a key role in generating traffic and, generally, the success of a site.
It is important to understand these three categories and how they fit into a comprehensive eMarketing strategy.

One way to generate traffic is to buy it. What comes to mind is probably the sponsored links, but there are many other ways to buy traffic (banners, newsletter sponsored ...)
Measuring your results is essential whatever your shares online, but it's even more better if you buy traffic.

The second way to generate traffic is to borrow. The principle here is to capitalize on the traffic of certain sites and to induce a party to visit your site (click on your link in an article, profiles, comments in blogs, web forums ...)
In this case, it must produce a consistent and work hard to really take advantage of this method ..

The third way to bring traffic is to "build". You can distribute your RSS feeds, create newsletters to establish a relationship with your users.

Bring a large amount of traffic on a site can be difficult if you've never done that before and there are many techniques that can be used to generate traffic. Some require more time than others, but it is important to use these three categories in your eMarketing strategy to get the maximum traffic possible. It would be unfortunate, even dangerous, to depend on a single 'source' of traffic. To do this, it is useful to have an overview of available resources and not focus only on some specific techniques and forget the others.

tags : traffic;generate,free,blog,website,searsh engines,links,google,analyze, seo.