Friday, September 4, 2009

traffic : How to consult and analyze the traffic?

How to consult and analyze the traffic?
The work of the webmaster for website traffic is an activity wich it's results must be analyzed continuously. When setting up a new method, when working on key words, when adding links, ... It is essential to know the direct impact on attendance. There are several methods to get this analysis, a tool currently very interesting is Google Analytics.

Google Analytics: The implementation of the analysis Analytics is very easy to use. Simply register by creating an Analytics account to the website, then copy the code in each page where traffic is analyzed and it's done for the technical aspect.

All data on site  are then submitted daily (graphically): The number of visits, types of traffic sources, the geographical distribution of visitors, number of visits to each page of the site.  Average page views per visit, bounce rate, average time spent on site visit and the rate of new visits.

Beyond the number of visitors the site attracts daily information calculated by Analytics to determine if the website content is of interest to visitors. Indeed, one important thing to know is: The site does not determine the quality of its content.
When you talk about a particular subject, you often use words (keys) that deal with subjects "annexes" that is potentially interesting to develop. In this case, put a link or the relevant keywords to attract visitors to another page. Similarly, an interesting trick is to finish a page with an evocation of an interesting subject that the visitor can see a different page (must proceed in a way, as in a television series that always ends with action open to tempt the viewer to see the next episode).

Bounce rate : This rate is a calculation actually learned that evokes the "bounce". In terms of visitor's interest for the content of the website, this term is very negative. In practice, a significant bounce rate indicates that visitors immediately arrived on site, "bounce", ie leave the website. The answer is: The content does not interest the visitor.

Average time spent on the site per visit: This information determines the visitor's interest for text content. Even a person reading a text quickly, spend a minute to read a text of 500 words. If the visitors spent little time on a page, it means they did not read the content, or not completely: The text was not interesting(or not completed)

Rate of new visits: Logically, new visits are a contrast to "old hits. That is, the number of visitors who come for the first time the site is compared to the number of repeat visitors. Of course, the number of new visits is interesting to know if the website is well positioned. But the number of repeat visitors determine the intrest of the content.

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