Introduction to Adwords
Google Adwords is a system of sponsored links. Above all, you need to know that Adwords is a pay system. To promote one or more links to your website and display ads among the sponsored links from Google.
These "sponsored links" appear in search results from Google:
- The right of the screen
- On the top of search result
These links are clearly framed and presented officially as sponsored links.
Links also appear in the display frames of "contextual ads" or "targeted ads" from Google Adsense (On Web sites Adsense publishers).
How it works?
It works in 3 steps:
1 - When registering, you provide an address mail with which Google will contact you. You also enter your password: If you want to connect to your AdWords management interface. Finally, you will chose the type of payment you want to use , you can register with your credit card. In the case of payment by direct debit, a debit authorization (signed) should be sent to the services of Google Adwords. This may take a few days. In the case of payment by credit card, registration is immediate.
2 - This entry has been completed, you proceed to the second step creating an Adwords campaign and one or more ad groups. A campaign is similar to an advertising campaign. This indicates that you go start a promotion on a website or a particular area of the website. An ad group will gather one or more ads you'd like about the topic you want to promote. An announcement will include a main title (25 characters), a first line (35 characters), a second line (35 characters) and a display URL (the one that the user can read the bottom of the ad) and Destination URL click (the page that will appear if the user clicks on the ad).
3 - Now you're registered and your campaign is ready. You must now indicate in what context your ad (or ads) are displayed. This context is characterized by the keywords you associate with your campaign, or more precisely to your ad group. You must therefore establish a list of "keywords", simple or compound, on which promotion must focus. To prepare this list of keywords you can use the same principles when working on the content of your website.
For each keyword you specify, you must set an "auction" Adwords works by bidding the price of keywords. This auction is called the "Cost Per Click" or CPC. For CPC, it means: The price you are willing to pay to Google in exchange for a visitor click on your ad (the ad being displayed because the Internet was searched using the word key).
For example: If you want to communicate about a gardening website, you are sure that thousands of sites communicate using Adwords on this same subject. Given that Google will not display thousands or even hundreds of sponsored links in search results, you will be better positioned than others. This positioning is done implicitly by the level of auction. Plus you're ready to put a high price for a click, the more your ad position will be improved.
Bid too low?
If a keyword, your bid is considered by Google as "too low", the keyword will be disabled by Google. It will no longer be linked to your ad and then people who use that keyword in their research will not see your listing appear in the sponsored links.
For each keyword, so you should adjust your bid to the market. If your bid is too low, Google will offer a minimum price. This is the minimum bid indicates that this keyword is used to display your ad. Conversely, there is no "upper limit" for auction. Your only limitation will be the cost of each click, so your "Return On Investment" (ROI for "Return On Investment").
An Adwords campaign must be controlled because it has a cost. Therefore the principle of promotion is intended primarily for commercial websites. In this context, the "cost per click" should be compared to the net margin on the sale of an article.
Similarly, the "daily budget" is a good way to control spending Adwords. If you position your daily budget up to 10 euros, whatever your bids on keywords, when this maximum is reached, your ad will no longer appear among the sponsored links. The announcement is yet again seen the next day.
Some Internet users who search on Google reluctant to click on sponsored links (some even totally refuse such links). According to the well-known adage: A surfer seeks primarily on the Internet, information or articles "free". However, by its very functioning, Google Adwords is a business principle. The visitor thinks so: "If I click on a sponsored link, they will try to sell me something."
Adwords is complementary
An AdWords campaign can accelerate the release of a web site or promote a particular item sold on a website.
But in any case this campaign can be seen as a unique tool for referencing.